1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading ... Loading ...

What’s the Value of the Green Address Bar (EV)?

June 28, 2010 James Labonte

Extended Validation (EV) SSL certificates are the way to go if you’re conducting business online. Ask yourself these questions:
Green Address Bar EV

  • Is consumer confidence important to me?
  • Is my business one that can be confused with Phishing sites?
  • Is my brand strong enough to create trust?
  • Can I afford an EV certificate if it helps me close 20 percent more business?

If you have answered yes to all of the questions above, especially the last one, you should upgrade to an EV SSL certificate. It’s all about ROI.

Today all of the major brands are upgrading to EV SSL certificates even though their businesses are well known and have a recognized brand. Trust is the key issue. EV SSL certificates are issued by CAs (Certificate Authority) such as VeriSign, GeoTrust, and Thawte. They verify your organization manually and, if all your records show you are a legitimate business, then they issue you the certificate.

Do you think Phishing sites can get an EV SSL? The answer is no way. However, they may be able to get a Domain Validated (DV) certificate such as RapidSSL, QuickSSL Premium, SSL 123, Comodo, AlphaSSL, GoDaddy, etc. For a DV certificate, CAs only validate the domain name ownership. If they own the domain they can get a DV certificate in minutes. Even though CAs catch them very quickly and revoke their certificate, it’s still possible and they cause a lot of damage before they get caught.

EV SSL certificates are expensive because issuing one is very labor-intensive. Almost all of the information must be verified manually by calling government agencies, business organizations, etc.

GeoTrust stepped in and reduced their price from $899 to $149, just $12 a month, to make them affordable for any small business owner. Go GREEN!

TheSSLstore.com has compiled a list of EV SSL case studies showing how having an EV SSL certificate has helped various online businesses. The case studies cover all kinds of businesses including MelBoteri.com, NeoVerve.com, CUSA.com, and iStyles.com. If you need help convincing your management to switch to EV SSL, show them these case studies.

As you may be acquainted with, plenty of online businesses have measured the results of putting Extended Validation (EV) SSL on their sites and have commonly found that EV SSL has proven to be a key factor in overcoming customer reluctance to do business online. Businesses that secure their website with EV SSL reports an average increase in transactions of over 20%. With so many measurements of EV’s effect, we have decided to put it on all our websites.” says John Tuncer, founder of St. Petersburg based theSSLstore.com, www.Rapid-Billing.com.

The case studies cover all kinds of businesses including MelBoteri.com, NeoVerve.com, CUSA.com, and iStyles.com.

Mel Boteri

Mel Boteri

Mel Boteri

Founded by designer Melanie Mueller in 2008, Mel Boteri specializes in creating custom handbags and shoes for women. Mueller has worked with world-renowned designers, including Zac Posen, and currently offers premium leather handbags and shoes that can be customized with dozens of color and hardware options at the company’s showroom in Atlanta, Georgia, or online at melboteri.com. Read more.

NeoVerve

NeoVerve

NeoVerve

Founded in 1997, neoverve is a specialized e-commerce services provider that offers custom web design, web development, search engine marketing and optimization, and systems integration to small and medium online businesses. Read more.

CCUSA

CCUSA

CCUSA

CCUSA provides “working holidays” and other employment opportunities to international students and adults around the globe. Headquartered in Sausalito, California, the company works with hundreds of independent agents worldwide to coordinate visa applications and place participants in summer camps, professional skills-building programs, and other short-term positions in the United States, Canada, Australia, New Zealand, Europe, Brazil, and Russia. Since the company was founded in 1985, CCUSA has served over 200,000 participants worldwide. Read more.

iStyles

iStyles

iStyles

Headquartered in Singapore, iStyles produces vinyl skins and other accessories for a wide variety of consumer electronics including iPods, cell phones, gaming devices, and e-book readers. The company works with designers and manufacturers in Europe, Asia, and the United States to create its accessories and sells its 30,000 unique products online, allowing iStyles to reach customers almost anywhere in the world. Read more.

Boost your business sales by getting GeoTrust EV SSL.

Comments are closed.