{"id":18153,"date":"2024-12-03T10:00:23","date_gmt":"2024-12-03T15:00:23","guid":{"rendered":"https:\/\/www.thesslstore.com\/blog\/?p=18153"},"modified":"2025-02-11T12:46:52","modified_gmt":"2025-02-11T17:46:52","slug":"how-to-set-up-bimi-and-a-mark-certificate-to-display-your-email-logo","status":"publish","type":"post","link":"https:\/\/www.thesslstore.com\/blog\/how-to-set-up-bimi-and-a-mark-certificate-to-display-your-email-logo\/","title":{"rendered":"How to Set Up BIMI and a Mark Certificate to Display Your Email Logo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">This step-by-step guide walks you through the process that will display your brand avatar in email recipients\u2019 inboxes using a BIMI certificate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Having up-front brand recognition is everything when you consider that <a href=\"https:\/\/dma.org.uk\/research\/consumer-email-tracker-2023\">email recipients spend an average of 11 seconds<\/a> on an email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This research, from the Data &amp; Marketing Association\u2019s (DMA) 2023 Email Consumer Tracking report, also indicates that three in five email recipients view brand recognition as the top factor when making a decision about whether to open an email. The third most important factor for opening emails? Seeing the brand\u2019s recognizable logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This comprehensive how-to article will walk you through everything you need to know \u2014 configuring your BIMI and DNS records, handling the specifics of your logo, selecting the right type of <a href=\"https:\/\/www.thesslstore.com\/products\/mark-certificates.aspx\">Mark Certificate<\/a> (i.e., a BIMI certificate), and all that\u2019s needed to start sending emails with your brand\u2019s logo in the sender field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s hash it out.<span id=\"newline\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-central-palette-2-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.thesslstore.com\/products\/mark-certificates.aspx\" style=\"border-radius:3px;color:#ffffff\">Shop Mark Certificates<\/a><\/div>\n\n\n\n<div class=\"wp-block-advanced-gutenberg-blocks-notice is-variation-info has-icon\" data-type=\"info\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><line x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"><\/line><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"8\"><\/line><\/svg><p class=\"wp-block-advanced-gutenberg-blocks-notice__title\">Looking for the Latest Mark Certificates and BIMI Updates?<\/p><p class=\"wp-block-advanced-gutenberg-blocks-notice__content\">Learn how organizations and email service providers (ESPs) are adopting the Brand Indicators for Message Identification (BIMI) standard on a global scale in the article <a href=\"https:\/\/www.thesslstore.com\/blog\/mark-certificates-and-bimi-updates\/\">6 Updates to Know About Mark Certificates and BIMI<\/a>.<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">BIMI Certificate TL;DR \u2014 Everything to Know in 60 Seconds or Less<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"314\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-inbox-examples.png\" alt=\"An example of how brand logos display in recipients' inboxes when using a BIMI Certificate. Image courtesy of DigiCert.\" class=\"wp-image-18155\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-inbox-examples.png 288w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-inbox-examples-275x300.png 275w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><figcaption class=\"wp-element-caption\"><em>An example of how companies&#8217; brand logos display when using BIMI and a Mark Certificate.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BIMI displays your logo in the email sender field.<\/strong> Recipients will see your logo in their inbox (before they even open the email), which improves email open and engagement rates. Like this (see image).<\/li>\n\n\n\n<li><strong>Set up DMARC on your domain<\/strong>. This includes setting up SPF, DKIM and DMARC DNS records. You can set the DMARC policy to either <em>p=quarantine<\/em> or <em>p=reject<\/em>.<\/li>\n\n\n\n<li><strong>Ensure your logo is saved using a supported format<\/strong>. A BIMI-compliant image is a square image that\u2019s saved as an <a href=\"https:\/\/bimigroup.org\/creating-bimi-svg-logo-files\/\">SVG Tiny PS<\/a> file.<\/li>\n\n\n\n<li><strong>Validate your brand logo by getting a Mark Certificate<\/strong>. This requires validation checks and approval by a trusted Mark Verifying Authority (MVA) such as DigiCert. You can get a Common Mark Certificate (CMC) for a non-trademarked logo or a Verified Mark Certificate (VMC) for one that has a trademark.<\/li>\n\n\n\n<li><strong>Configure the BIMI record on your domain<\/strong>. The <a href=\"https:\/\/bimigroup.org\/bimi-generator\/\">BIMI Group\u2019s inspector and generator<\/a>&nbsp;tool simplifies the process of generating a new BIMI record, a DNS record that includes links to your SVG logo file and BIMI Mark Certificate.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick comparison that shows the difference of what it looks like when you do (or don\u2019t) use BIMI and a Mark Certificate:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"137\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-mini-comparison-shadow-1024x137.jpg\" alt=\"A side-by-side peek at how it looks when you don't use a BIMI certificate (left) versus when you use a Common Mark Certificate (center) or a Verified Mark Certificate (right). \" class=\"wp-image-18156\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-mini-comparison-shadow-1024x137.jpg 1024w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-mini-comparison-shadow-300x40.jpg 300w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-mini-comparison-shadow-768x103.jpg 768w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-mini-comparison-shadow-1536x206.jpg 1536w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-mini-comparison-shadow-2048x275.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image caption: This side-by-side comparison showcases the difference between using no Mark Certificate (left), a Common Mark Certificate (middle), and a Verified Mark Certificate (right) in the Gmail app on an iOS device.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know why businesses should use BIMI and have a basic idea of the implementation process, let\u2019s go through everything step by step!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Ensure Your Domain Is DMARC Compliant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you can start setting up your logo to display, there\u2019s one prerequisite you\u2019ll need to have in place: the BIMI standard requires that your domain have a DMARC record (a type of DNS record) set to <em>p=reject<\/em> or <em>p=quarantine<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thesslstore.com\/blog\/dmarc-reporting-and-email\/\">DMARC<\/a> works hand-in-hand with Sender Policy Framework (<a href=\"https:\/\/www.thesslstore.com\/blog\/email-security-spf\/\">SPF<\/a>) and Domainkeys Identified Mail (<a href=\"https:\/\/www.thesslstore.com\/blog\/dkim-domainkeys-identified-mail\/\">DKIM<\/a>), two other types of DNS records, to block unauthorized senders from sending emails using your domain. DMARC tells email servers what to do with emails from your domain that fail SPF and\/or DKIM authentication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Before Setting Up Your DMARC Record\u2026<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, you\u2019ll need to ensure that you have SPF and\/or DKIM records on your domain that cover every place you send emails from (when the from address is @yourdomain.com). For example: MailChimp, AWS SES, your own email server, Microsoft 365, etc. Each email service provider should give you instructions for setting up an SPF and\/or DKIM record (you don\u2019t need both, just one for each email service is fine).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOTE:<\/strong> If you don\u2019t create an SPF or DKIM record for an email service, emails sent from that email service will be blocked after you implement DMARC. There are a few tricks you can use to be sure you\u2019ve covered everything \u2014 more on that in a moment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Up DMARC Monitoring<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After you\u2019ve got your SPF and SKIM records set up, you\u2019ll want to set up DMARC in reporting-only mode. This way, you can check that you\u2019ve covered all of the email services\/senders you need to before you turn on enforcement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To set up DMARC for monitoring, use the following example but replace the email info with your domain:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=DMARC1; p=none; rua=mailto:account@itsatest.site<\/em><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This will give you a chance to identify any messages falsely flagged by SPF and DKIM. Give it a bit of time, as you\u2019ll want to ensure you have a chance to identify all the legitimate senders you might have missed in your SPF\/DKIM records. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make this process easier, we recommend using a DMARC reporting service (for example, Valimail) that collects and displays the reports in a more readable format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set Up DMARC Enforcement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve figured out whether there are senders not accounted for in your SPF record, it\u2019s time to set DMARC enforcement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can set DMARC to enforcement by setting it to one of the following options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>p=reject<\/em><\/li>\n\n\n\n<li><em>p=quarantine<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Format Your Logo File<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your logo\u2019s image file must be an SVG file and meet certain formatting criteria to be BIMI compliant. Adhere to the following guidelines for the best results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a 1:1 (square) aspect ratio<\/li>\n\n\n\n<li>Center your graphic, as it\u2019ll display either in a circle or a round-edged square<\/li>\n\n\n\n<li>Use a solid, non-transparent background such as white<\/li>\n\n\n\n<li>Ungroup any layers so all paths display in a single column<\/li>\n\n\n\n<li>Don\u2019t include any linked files within the graphic<\/li>\n\n\n\n<li>Keep it small: your image should be no larger than 32 kilobytes (KB)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-advanced-gutenberg-blocks-notice is-variation-info has-icon\" data-type=\"info\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><line x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"><\/line><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"8\"><\/line><\/svg><p class=\"wp-block-advanced-gutenberg-blocks-notice__title\">Don&#8217;t Want to Manually Convert Your Logo?<\/p><p class=\"wp-block-advanced-gutenberg-blocks-notice__content\">Normally, since there is no preconfigured template for this in Adobe Illustrator, you\u2019d have to handle the conversion manually.\u00a0 However, you\u2019re in luck: The BIMI Group published several <a href=\"https:\/\/bimigroup.org\/svg-conversion-tools-released\/\">SVG conversion tools<\/a>, including an <a href=\"https:\/\/github.com\/authindicators\/svg-ps-converters\/tree\/master\/illustrator-script\/\">Adobe Illustrator Export Script<\/a> that automates the conversion of your SVG file into the required format for BIMI (SVG P\/S).<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Start by Converting Your File to SVG Format in Illustrator<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For starters, you must format your logo as a Scalable Vector Graphic (SVG) file that meets the <a href=\"https:\/\/datatracker.ietf.org\/doc\/html\/draft-svg-tiny-ps-abrotman\">SVP Portable\/Secure (SVG-P\/S)<\/a> profile. For this example, I\u2019m using Adobe Creative Cloud\u2019s Illustrator program version 29.0.1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Save the File in Illustrator Using the SVG Tiny 1.2 Profile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This part of the process involves exporting your vector graphic as an SVG Tiny 1.2 format SVG image file. To do this, go to <strong>File<\/strong> &gt; <strong>Save as<\/strong>. Here, you\u2019ll select the <em>.svg<\/em> file option in the menu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will bring up a new window (SVG Options) where you can select the SVG Profile \u201cSVG Tiny 1.2\u201d, as shown below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"780\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/convert-to-svg-tiny-v2-shadow.png\" alt=\"A screenshot from Adobe Illustrator's SVG Options screen that shows where you can select the SVG Tiny 1.2 profile.\" class=\"wp-image-18157\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/convert-to-svg-tiny-v2-shadow.png 824w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/convert-to-svg-tiny-v2-shadow-300x284.png 300w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/convert-to-svg-tiny-v2-shadow-768x727.png 768w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/><figcaption class=\"wp-element-caption\"><em>Image caption: A screenshot showing where to select the SVG Tiny 1.2 profile for your logo.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is as close as you\u2019ll get in Illustrator\u2019s native settings because Illustrator doesn\u2019t have a conversion tool for the <em>tiny-ps<\/em> profile specifically. (Maybe this will change in the future \u2014 who knows?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, under Options, click <strong>Image Location<\/strong> and select <strong>Preserve<\/strong> from the drop-down menu. Click <strong>OK<\/strong> to save your selection. The next steps will require manual intervention in the file\u2019s code.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Review the SVG Image Code<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing this, open your SVG file in a TXT editor such as Notepad++. (<strong>NOTE:<\/strong> Be sure to check that you can open, edit, and re-save the file to a \u201ctxt\u201d format while retaining the file extension .<em>svg<\/em>.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a TXT editor allows you to display the image\u2019s TXT file to see whether the file\u2019s code is displaying the Tiny-PS 1.2 profile info in the <em>baseProfile=<\/em> and <em>version=<\/em> elements. This information should be displayed near the top of the file, as shown in the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-shadow-1024x478.jpg\" alt=\"An example of the code that auto populates when you've selected the SVG Tiny 1.2 profile in Adobe Illustrator. \" class=\"wp-image-18158\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-shadow-1024x478.jpg 1024w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-shadow-300x140.jpg 300w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-shadow-768x358.jpg 768w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-shadow.jpg 1421w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image caption: A screenshot that illustrates what the SVG image code may look like after you\u2019ve selected Adobe Illustrator\u2019s tiny 1.2 profile.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a closer look at that part of the code:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"127\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-crop-shadow-1024x127.jpg\" alt=\"A close up look at the code that displays when you've selected the SVG Tiny 1.2 profile in Adobe Illustrator. \" class=\"wp-image-18159\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-crop-shadow-1024x127.jpg 1024w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-crop-shadow-300x37.jpg 300w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-crop-shadow-768x95.jpg 768w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-before-crop-shadow.jpg 1168w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>A &#8220;zoomed in&#8221; look at that part of the code that gives you a closer look.<\/em> <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Does yours just say \u201ctiny\u201d like our illustration above shows? This means you\u2019re not done yet. There are a <a href=\"https:\/\/bimigroup.org\/creating-bimi-svg-logo-files\/\">few more things you\u2019ll need to do to the code<\/a> to get it into the appropriate format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Manually Make the Following Changes to the SVG Image Code<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Change the profile info to reflect <em>tiny-ps<\/em>.<\/strong> You can do this by typing <em>-ps<\/em> in the existing <em>baseProfile=\u201ctiny\u201d <\/em>field so it becomes <em>baseProfile=\u201ctiny<strong>&#8211;<\/strong>ps\u201d.<\/em><\/li>\n\n\n\n<li><strong>Add the required <em>&lt;title&gt; <\/em>element to your script.<\/strong> Simply hit the return key after the <em>xml:space=<\/em>\u201c<em>preserve\u201d&gt;<\/em> text at the end of one of the upper lines of code and insert <em>&lt;title&gt;Tile Goes Here&lt;\/title&gt;<\/em>. A good rule of thumb is to put your company\u2019s name in the title area (although that\u2019s not a hard-and-fast rule).<\/li>\n\n\n\n<li><strong>Remove any <em>x=<\/em> and <em>y=<\/em> attributes from the code (if displayed).<\/strong> They\u2019re not allowed in BIMI. So, if you\u2019re using an earlier version of Adobe Illustrator that inserts these attributes, then go ahead and nix \u2019em.<\/li>\n\n\n\n<li><strong>Delete any external links or unnecessary elements.<\/strong> Have unnecessary scripts or interactive elements in your code? Delete \u2019em. Just be sure to not eliminate any specified XML namespaces.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Alright, your code should look something akin to the following example now:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-shadow-1024x487.jpg\" alt=\"An example of the code modifications you'll want to make your logo BIMI compliant.\" class=\"wp-image-18160\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-shadow-1024x487.jpg 1024w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-shadow-300x143.jpg 300w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-shadow-768x366.jpg 768w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-shadow.jpg 1416w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image caption: A screenshot showing how the logo SVG code may look after making the necessary manual amendments.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s again take a little closer look:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"145\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-crop-shadow-1024x145.jpg\" alt=\"A close-up look at the code modifications you'll want to make your logo BIMI compliant.\" class=\"wp-image-18161\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-crop-shadow-1024x145.jpg 1024w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-crop-shadow-300x42.jpg 300w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-crop-shadow-768x108.jpg 768w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/svg-code-after-crop-shadow.jpg 1161w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A &#8220;zoomed in&#8221; look at the updated section of the SVG code example that provides a closer look. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Does your file code look different from the example shown in the last example above, or are you having other issues with this process? Reach out to our <a><\/a><a href=\"https:\/\/www.thesslstore.com\/support\/\">Support Team<\/a>, who can help walk you through the process.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 3: Buy a Mark Certificate (BIMI Certificate)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve got a logo that\u2019s properly configured (and trademarked, in the case of organizations that want Google\u2019s verified blue checkmark), it\u2019s time to move on to the digital certificate part of the process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gmail and other major email providers require you to have a Mark Certificate, a digital certificate that verifies your logo (otherwise, anyone could upload and display the logo of any brand!)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Common Mark Certificate vs Verified Mark Certificates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are two different types of <a href=\"https:\/\/www.thesslstore.com\/resources\/category\/mark-certificates\/\">BIMI Mark Certificates<\/a> you can choose from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Common Mark Certificate:<\/strong> Choose this certificate if your logo is not a registered trademark or you want to modify a logo that is a registered trademark.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-central-palette-2-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.thesslstore.com\/digicert\/bimi-common-mark-certificate.aspx\" style=\"border-radius:3px;color:#ffffff\">Get a CMC<\/a><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verified Mark Certificate:<\/strong> Choose this certificate if your logo is either a registered trademark or a government mark. It\u2019s supported by most major email clients and adds a blue verified checkmark in Gmail.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-central-palette-2-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.thesslstore.com\/digicert\/bimi-verified-mark-certificate.aspx\" style=\"border-radius:3px;color:#ffffff\">Get a VMC<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What to Know When Shopping for a Mark Certificate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When deciding between getting a Common Mark Certificate and a Verified Mark Certificate, there are two important questions you must ask yourself:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Is your logo a registered trademark or a government mark?<\/strong> (A government mark is a logo that\u2019s established for a government agency by law.) If your business has a trademark registered with one of the 17 authorities mentioned below, you can get a VMC. Otherwise, you\u2019ll be limited to a CMC.<\/li>\n\n\n\n<li><strong>Do you want your logo to display a blue \u201cverified\u201d checkmark in Gmail?<\/strong> It\u2019s similar to the blue checkmarks you see on social media platforms. You\u2019ll need a VMC to get this.<\/li>\n\n\n\n<li><strong>Will you display the logo for one email domain or multiple?<\/strong> For example, do you want to use it to display a sender logo in emails from @yourmaincompany.com only, or from @yourmaincompany.com <em>and<\/em> @oneofyourproductbrands.com? Then you\u2019ll need a separate certificate for each logo.<\/li>\n\n\n\n<li><strong>Do you have variations of your logo?<\/strong> Some <a href=\"https:\/\/brandsymbol.com\/best-holiday-brand-logo-redesigns\/\">brands like to get festive with their logos<\/a> during the holidays or use different logos for different geographic regions.&nbsp; If this is the case for your company, then you\u2019ll need to have a separate certificate for each logo variation.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"1024\" src=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-decision-flowchart-final-690x1024.png\" alt=\"A basic flowchart that helps determine which BIMI certificate is most suitable based on your organization's specific needs and use case(s).\" class=\"wp-image-18162\" srcset=\"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-decision-flowchart-final-690x1024.png 690w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-decision-flowchart-final-202x300.png 202w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-decision-flowchart-final-768x1140.png 768w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-decision-flowchart-final-1035x1536.png 1035w, https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/mark-certificate-decision-flowchart-final-1380x2048.png 1380w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><figcaption class=\"wp-element-caption\"><em>Image caption: A basic flow diagram showing an overview of the decision-making process when choosing a BIMI certificate.<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark Requirements for VMCs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve chosen to get a CMC, you can skip this section. This step is only required for businesses that want to display the VMC\u2019s verified blue checkmark next to the sender name field and accompanying logo in emails to recipients in Gmail and other major email clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get a VMC, your logo must be registered with one of the following 17 trademark offices. (If your logo isn\u2019t registered, we recommend getting a CMC.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Americas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.uspto.gov\/\">United States Patent and Trademark Office<\/a> (USPTO)<\/li>\n\n\n\n<li><a href=\"https:\/\/ised-isde.canada.ca\/site\/canadian-intellectual-property-office\/en\">Canadian Intellectual Property Office<\/a> (CIPO)<\/li>\n\n\n\n<li>Brazil\u2019s <a href=\"https:\/\/www.gov.br\/inpi\/en\">Instituto Nacional da Propriedade Industrial<\/a> (INPI)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Europe<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/kum.dk\/english\/\">Denmark Ministry of Culture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/european-union.europa.eu\/institutions-law-budget\/institutions-and-bodies\/search-all-eu-institutions-and-bodies\/european-union-intellectual-property-office-euipo_en\">European Union Intellectual Property Office<\/a> (EUIPO)<\/li>\n\n\n\n<li>France\u2019s <a href=\"http:\/\/www.inpi.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bureau de la propri\u00e9t\u00e9 litt\u00e9raire et artistique<\/a> (INPI)<\/li>\n\n\n\n<li>Germany\u2019s <a href=\"https:\/\/www.dpma.de\/\">Deutsches Patent- und Markenamt<\/a> (DPMA)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.boip.int\/en\">Benelux Office for Intellectual Property<\/a> (BOIP), which covers the Netherlands, Belgium, and Luxembourg<\/li>\n\n\n\n<li><a href=\"https:\/\/www.oepm.es\/en\/\">Spanish Patent and Trademark Office<\/a> (SPTO)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.prv.se\/en\/\">Swedish Intellectual Property Office<\/a> (PRV)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ige.ch\/en\/\">Swiss Federal Institute of Intellectual Property<\/a> (IPI)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\">UK Intellectual Property Office<\/a> (IPO)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Asia-Pacific<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>India\u2019s <a href=\"https:\/\/ipindia.gov.in\/\">Rajiv Gandhi National Institute of Intellectual Property Management<\/a> (RGNIIPM)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ipaustralia.gov.au\/\">IP Australia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.jpo.go.jp\/e\/\">Japan Patent Office<\/a> (JPO)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.kipo.go.kr\/en\/\">Korean Intellectual Property Office<\/a> (KIPO)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.iponz.govt.nz\/\">Intellectual Property Office of New Zealand<\/a> (IPONZ)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-advanced-gutenberg-blocks-notice is-variation-info has-icon\" data-type=\"info\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><line x1=\"12\" y1=\"16\" x2=\"12\" y2=\"12\"><\/line><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"8\"><\/line><\/svg><p class=\"wp-block-advanced-gutenberg-blocks-notice__title\">Publishing Your BIMI Mark Certificate<\/p><p class=\"wp-block-advanced-gutenberg-blocks-notice__content\">Your Mark Certificate will need to be saved as a PEM file (i.e., in the <em>.pem<\/em> format) and hosted on a publicly accessible server using a secure (HTTPS) URL. <br\/><br\/>To simplify this process when purchasing your Common or Verified Mark Certificate from DigiCert, you can choose to allow the CA to host the BIMI certificate file for you.<\/p><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-central-palette-2-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.thesslstore.com\/products\/mark-certificates.aspx\" style=\"border-radius:3px;color:#ffffff\">Shop BIMI Certificates<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4: Await the Issuing CA\u2019s Validation Process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before the Mark Verifying Authority (i.e. DigiCert) can issue a BIMI certificate, it first must vet your organization, logo, and domain. The <a href=\"https:\/\/www.thesslstore.com\/resources\/can-i-get-a-bimi-certificate-for-free-vmc-cmc\/\">Mark Certificate issuing authority is going to check<\/a> the official records and documentation you provide to ensure<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your organization is legitimate,<\/li>\n\n\n\n<li>you control the sender email domain(s) in question, and<\/li>\n\n\n\n<li>you can prove ownership of the logo with either 1) a registered trademark or government mark (for VMCs) or 2) a modified trademark or can prove at least 12 months of prior logo usage (for CMCs).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5: Set Up Your BIMI Record<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Indicators for Message Identification (BIMI) is the standard that allows you to display your logo(s) in participating email clients. In the practical sense, it\u2019s just a simple TXT record that you must add to your DNS records.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can easily generate your BIMI record using the free tool provided by the <a href=\"https:\/\/bimigroup.org\/bimi-generator\/\">BIMI Group<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that you\u2019ve already completed most of the preparations needed to set up your BIMI record. But there are still some things to know\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Core Elements of a BIMI Record<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A standard BIMI record typically consists of a few components called tags:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Version tag (v=).<\/strong> This element specifies the version of the BIMI version you\u2019re using.<\/li>\n\n\n\n<li><strong>Logo URL tag (l=).<\/strong> This tag specifies the secure (HTTPS) URL where your logo\u2019s <em>.svg<\/em> file is stored.<\/li>\n\n\n\n<li><strong>Assertion record tag (a=).<\/strong> This tag is used to specify the secure URL where your Mark Certificate\u2019s <em>.pem<\/em> file is securely stored.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This means that a traditional BIMI record would look like this for either a CMC or VMC:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=BIMI1; l=https:\/\/full\/path\/to\/your\/file\/logo.svg; a=https:\/\/full\/path\/to\/your\/certfile\/logo_vmc.pem<\/em><\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs Regarding BIMI and Mark Certificates<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Did you run into some issues when trying to complete one of these steps? No worries \u2014 it happens to the best of us!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Can I Set DMARC Enforcement Incrementally?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A: If you\u2019ve had your DMARC in monitoring mode for a while and are sure you\u2019ve identified all legitimate sources, this step shouldn\u2019t be necessary. But if you\u2019re setting things up for the first time, jumping straight to using the quarantine or reject parameter may not be a good idea. In this case, you may want to do so incrementally until you reach the specified parameter (<em>pct=100<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, set DMARC at 50% filter enforcement (<em>pct=50<\/em>) and then increase the percentage until you make your way up to full 100%:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=DMARC1; p=quarantine; pct=50; rua=mailto:account@itsatest.site<\/em><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve reached that target percentage, we\u2019ll want to switch to <em>p=quarantine<\/em> or <em>p=reject<\/em>. Once you add the DMARC version tag and the policy that specifies how to respond to non-compliant emails, your DMARC record should look something like this:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=DMARC1; p=quarantine; pct=100; rua=mailto:account@itsatest.site<\/em><\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=DMARC1; p=reject; rua=mailto:account@itsatest.site<\/em><\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Which Certificate Authorities Are Approved as Mark Verifying Authorities (MVAs)?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> DigiCert and Entrust are the only two certification authorities (CAs) that are approved to issue Mark Certificates.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-central-palette-2-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.thesslstore.com\/products\/mark-certificates.aspx\" style=\"border-radius:3px;color:#ffffff\">Shop Mark Certificates<\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Can You Get a VMC in a Country That Isn\u2019t on DigiCert\u2019s Approved List?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> No. A VMC is only available to businesses and government entities in specific countries (i.e., one of DigiCert&#8217;s 17 approved countries). However, CMCs are available to almost all other countries (minus those with U.S. sanctions or other restrictions in place).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q: Does My Organization Have to Undergo Business Validation to Get a BIMI Certificate?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> Yes, business validation is part of the process for both VMC and CMC. For example,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Common Mark Certificate: <\/strong>If you just want to display your logo but don\u2019t care about the blue verified checkmark, then you can get a CMC. Although this doesn\u2019t require having a trademarked logo (although you can use a registered mark), it does require you to undergo organization and domain validation. You\u2019ll also have to prove either 12+ months of logo use or that your logo is a modified trademark. &nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Verified Mark Certificate:<\/strong> You must undergo a <a href=\"https:\/\/knowledge.digicert.com\/solution\/vmc-new-validation-steps\">more extensive validation process<\/a> to use a VMC and have a government or registered business logo. This means validating your business is a legitimate entity, that you control your domain, and that you have a registered trademark or government mark in order to display your verified logo in most major email clients and the blue verified checkmark in Gmail.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-central-palette-2-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.thesslstore.com\/products\/mark-certificates.aspx\" style=\"border-radius:3px;color:#ffffff\">Shop Mark Certificates<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I Use One Mark Certificate to Display a Logo Across Multiple Domains?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> Yes! Let\u2019s say you have multiple sending domains for which you wish to display your logo in emails to customers. You can easily do this using a single CMC or VMC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can I Use One BIMI Certificate for Multiple Logos?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A:<\/strong> No, you\u2019ll need a separate Mark Certificate for each individual logo. This is because each BIMI certificate can be associated with a distinct logo and accompanying trademark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick overview table that will help you determine which type(s) of VMCs or CMCs you need and how many:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Domain Structure<\/strong><\/td><td><strong>Number of Logos<\/strong><\/td><td><strong>Common Mark Certificate<\/strong><\/td><td><strong>Verified Mark Certificate<\/strong><\/td><\/tr><tr><td>One Domain<\/td><td>One<\/td><td>One<\/td><td>&nbsp;<\/td><\/tr><tr><td>One Domain<\/td><td>Two or more<\/td><td>One CMC per logo<\/td><td>One VMC per logo<\/td><\/tr><tr><td>Multiple Domains<\/td><td>One<\/td><td>One CMC will cover all of them<\/td><td>One VMC will cover all of them<\/td><\/tr><tr><td>Multiple Domains<\/td><td>Two or more<\/td><td>Multiple: One CMC per logo<\/td><td>Multiple: One VMC per logo<\/td><\/tr><tr><td>Multiple Subdomains<\/td><td>One<\/td><td>One CMC will cover all of them<\/td><td>One VMC will cover all of them<\/td><\/tr><tr><td>Multiple Subdomains<\/td><td>Two or more<\/td><td>Multiple: One CMC per logo<\/td><td>Multiple: One VMC per logo<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This step-by-step guide walks you through the process that will display your brand avatar in email recipients\u2019 inboxes using a BIMI certificate Having up-front brand recognition is everything when you&#8230;<\/p>\n","protected":false},"author":17,"featured_media":18163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[13107,128,16,10200],"tags":[11581,13300,13304,11582],"class_list":["post-18153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond-hashed-out","category-features","category-hashing-out-cyber-security","category-monthly-digest","tag-bimi","tag-common-mark-certificates","tag-mark-certificates","tag-verified-mark-certificates","post-with-tags"],"views":11412,"jetpack_featured_media_url":"https:\/\/www.thesslstore.com\/blog\/wp-content\/uploads\/2024\/12\/bimi-mark-certificate-feature-sm.jpg","_links":{"self":[{"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/posts\/18153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/comments?post=18153"}],"version-history":[{"count":0,"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/posts\/18153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/media\/18163"}],"wp:attachment":[{"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/media?parent=18153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/categories?post=18153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesslstore.com\/blog\/wp-json\/wp\/v2\/tags?post=18153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}