{"id":18233,"date":"2025-01-29T09:47:57","date_gmt":"2025-01-29T14:47:57","guid":{"rendered":"https:\/\/www.thesslstore.com\/blog\/?p=18233"},"modified":"2025-02-28T16:20:14","modified_gmt":"2025-02-28T21:20:14","slug":"mark-certificates-and-bimi-updates","status":"publish","type":"post","link":"https:\/\/www.thesslstore.com\/blog\/mark-certificates-and-bimi-updates\/","title":{"rendered":"6 Updates to Know About Mark Certificates and BIMI"},"content":{"rendered":"\n

How widely adopted is the BIMI standard across the email industry? Here are the latest updates and research highlights you should know\u2026<\/h2>\n\n\n\n

Brand indicators for message identification (BIMI)<\/strong><\/a> is an email authentication standard that enables your favorite brands to display their snazzy logos in the sender field of emails. This visual clue assures recipients that an email legitimately came from a specific domain (i.e., the logo won\u2019t display unless the email and logo are verified).<\/p>\n\n\n\n

Explore data from recent industry studies and updates that underscore the importance of email brand identity to the success of your marketing and outreach initiatives.<\/p>\n\n\n\n

Let\u2019s hash it out.<\/span><\/p>\n\n\n<\/span><\/span>\n\n\n

TL;DR: What to Know about BIMI & Mark Certificates in >20 Seconds<\/h2>\n\n\n\n
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  1. The percentage of domains using BIMI jumped 53.45% over 12 months<\/a><\/li>\n\n\n\n
  2. Apple doesn\u2019t support Entrust certificates issued on or after Nov. 15, 2024<\/a><\/li>\n\n\n\n
  3. Nearly 95% of consumers rank an email sender\u2019s name\/brand as the top engagement factor<\/a><\/li>\n\n\n\n
  4. 78% of consumers mark emails as spam based on appearance<\/a><\/li>\n\n\n\n
  5. More than half (51.52%) of email marketers plan to or have implemented BIMI<\/a><\/li>\n\n\n\n
  6. BIMI support is growing among email providers<\/a><\/li>\n<\/ol>\n\n\n\n

    1. BIMI Adoption Among Domains Is Up More Than 53%<\/h2>\n\n\n\n

    Recent data from Wombatmail<\/a> shows that businesses are warming up to BIMI. The adoption of BIMI by domains increased by 53.45% from September 2023 to September 2024. This means 22,631 of the top 10 million domains had published BIMI records as of September 2024. <\/p>\n\n\n\n

    But does this mean that all of these brands that are using BIMI are displaying their logos in Gmail and other major platforms automatically? Not necessarily. Most mail services require you to also have a Verified Mark Certificate<\/a> (VMC) or a Common Mark Certificate<\/a> (CMC), in the case of Gmail, before your logo will display.<\/p>\n\n\n\n

    Here\u2019s are some examples of brands that are using BIMI<\/a> with Verified Mark Certificates and Common Mark Certificates:<\/p>\n\n\n\n

    \"Infographic<\/a>
    Image caption: An infographic of the brands using BIMI paired with either a CMC or VMC.<\/em><\/figcaption><\/figure>\n\n\n\n

    2. Apple Discontinues Support for Entrust-Issued Digital Certificates<\/h2>\n\n\n\n

    In the rush leading up to the U.S.\u2019s Thanksgiving holiday, Apple quietly announced<\/a> it would no longer trust or support several types of digital certificates issued by Entrust on or after Nov. 15, 2024.<\/p>\n\n\n\n

    According to Apple: \u201cCertificates issued on or before the effective date are expected to function until the natural expiration of the certificate.\u201d<\/p>\n\n\n\n

    The company\u2019s move is the latest in the series of distrusts that occurred over the last half of the year. More specifically, Apple will no longer trust any SSL\/TLS, S\/MIME, Timestamping, and BIMI Mark Certificates issued by Entrust public roots on or after Nov 15, 2024.<\/p>\n\n\n\n

    Takeaway: <\/strong>Since DigiCert and Entrust are the only two CAs that issue Mark Certificates, it means that you now need to get a VMC issued by DigiCert to make BIMI logos appear in Apple systems. <\/p>\n\n\n\n

    Get a DigiCert VMC<\/a><\/div>\n\n\n\n

    <\/p>\n\n\n\n

    Read more about the changes in Apple\u2019s official announcement<\/a>.<\/p>\n\n\n\n

    3. Sender\u2019s Name & Brand Rank as Top Factors for Email Engagement<\/h2>\n\n\n\n

    Mailjet\u2019s report \u201cThe Path to Email Engagement 2024<\/a>\u201d data shows that 94.5% of consumers ranked recognizing the sender\u2019s name or brand name as \u201cvery important\u201d or \u201csomewhat important\u201d when deciding whether to open an email.<\/p>\n\n\n\n

    \"A
    Data source: Mailjet \u201cThe Path to Email Engagement 2024\u201d report.<\/em><\/figcaption><\/figure>\n\n\n\n

    Read more about Mailjet\u2019s data in the company\u2019s <\/strong>The Path to Email Engagement 2024 report<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

    Shop Mark Certificates<\/a><\/div>\n\n\n\n

    <\/p>\n\n\n\n

    4. Consumers Are Increasingly Intolerant of Email Spam<\/h2>\n\n\n\n

    Data from ZeroBounce\u2019s Email Statistics Report for 2025<\/a> shows that 78% of survey respondents across four continents said they\u2019d mark emails as spam simply if they looked the part. This means that if your legitimate outreach emails have certain spam-like qualities, then three in four users will banish your messages to the farthest reaches of their inboxes. <\/p>\n\n\n\n

    Is this a big issue? Yes, particularly when you consider that many ESPs automatically flush spam messages after ~30 days and ZeroBounce\u2019s research indicates that:<\/p>\n\n\n\n