Tracy Blalock

Director of Channel Marketing

Tracy Blalock Tracy Blalock is The SSL Store's Director of Channel Marketing. She helps our resellers turn SSL into a profitable revenue stream–aka see green that goes way beyond the address bar. Tracy sharpened her sales and marketing saw working in the technology field for more than 25 years and has had the pleasure to support the entire technology supply chain–from distributor and vendor to reseller and end user. She's worked everywhere from tech behemoths like Compaq and HP, to running her own content marketing agency. Basically, Tracy sees marketing and sales as means to help customers solve problems.

So, what's the secret to success? Setting clear goals and measurements, translating benefits into real business value, testing to define your own best practices and analyzing results. In her free time, Tracy loves hiking the great outdoors–something she became passionate about after living on Washington State's Olympic Peninsula. On a typical weekend you can find her biking, experiencing a different kind of net on the tennis court, or catching some live music. Tracy loves music. Just don't ask her to sing. Please?