{"id":2117,"date":"2025-02-04T14:12:27","date_gmt":"2025-02-04T14:12:27","guid":{"rendered":"https:\/\/www.thesslstore.com\/resources\/?p=2117"},"modified":"2025-02-04T14:12:29","modified_gmt":"2025-02-04T14:12:29","slug":"bimi-dns-record-with-examples","status":"publish","type":"post","link":"https:\/\/www.thesslstore.com\/resources\/bimi-dns-record-with-examples\/","title":{"rendered":"What Is a BIMI DNS Record? A 2-Minute Look (5 BIMI DNS Record Examples)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thesslstore.com\/digicert\/bimi-common-mark-certificate.aspx\">Brand indicators for message identification (BIMI)<\/a> is an email authentication standard that allows businesses and other organizations to display their brands\u2019 logos in the sender field of outbound emails. Using a BIMI DNS record is a great way to prove the authenticity of your marketing and outreach messages while building trust that your emails haven\u2019t been compromised after you hit \u201csend.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what is a BIMI record, exactly? We\u2019ll answer that question and explore several BIMI DNS record examples in the next 90 seconds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a BIMI Record? A Quick Definition and Explanation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the most basic sense, a BIMI record is a small <a href=\"https:\/\/www.digicert.com\/faq\/dns\/what-is-a-txt-record\">TXT record file that you can add to your domain<\/a>. This is done through your domain name system (DNS) hosting platform. Each domain\u2019s BIMI DNS record consists of three specific components known as tags, which contain tag values. These values provide the info that email receivers use to display your logo to the emails sent from your domain. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wondering what it looks like? Here&#8217;s a quick peek at a BIMI DNS record example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"321\" src=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/01\/bimi-record-example-bimigroup-inspector-tool-shadow.png\" alt=\"Screenshot example of a BIMI DNS record from bimigroup.com's BIMI Inspector tool\" class=\"wp-image-2104\" srcset=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/01\/bimi-record-example-bimigroup-inspector-tool-shadow.png 871w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/01\/bimi-record-example-bimigroup-inspector-tool-shadow-300x111.png 300w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/01\/bimi-record-example-bimigroup-inspector-tool-shadow-768x283.png 768w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/01\/bimi-record-example-bimigroup-inspector-tool-shadow-500x184.png 500w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><figcaption class=\"wp-element-caption\"><em>Image caption: A screenshot of TheSSLstore.com&#8217;s BIMI record as it appears using the <a href=\"https:\/\/bimigroup.org\/bimi-generator\/\">bimigroup.com&#8217;s BIMI Inspector tool<\/a>. <\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The 3 Components That Make Up BIMI DNS Records<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A BIMI record contains three key pieces of information:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>version tag:<\/strong> This value specifies the version of the BIMI standard you\u2019re using (i.e., <em>v=BIMI1<\/em>).<\/li>\n\n\n\n<li><strong>logo tag:<\/strong> The logo tag value specifies the URL where your brand\u2019s BIMI-compliant logo file is stored (i.e., <em>l=https:\/\/list\/the\/full\/path\/to\/your\/SVG\/file\/logo.svg<\/em>). This is typically a <a href=\"https:\/\/www.thesslstore.com\/digicert\/bimi-verified-mark-certificate.aspx\">Verified Mark Certificate<\/a> (VMC) for trademarked logos and a <a href=\"https:\/\/www.thesslstore.com\/digicert\/bimi-common-mark-certificate.aspx\">Common Mark Certificate<\/a> (CMC) for modified trademark or prior use logos.<\/li>\n\n\n\n<li><strong>assertion tag:<\/strong> This specifies shares the URL where your domain\u2019s Mark Certificate is hosted (i.e., <em>https:\/\/list\/the\/full\/path\/to\/your\/certficate\/vmc.pem<\/em>).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NOTE:<\/strong> Both the SVG file for the logo and the Mark Certificate file must be publicly accessible and shared via secure, encrypted connections. This means each file\u2019s URL must start with \u201cHTTPS.\u201d<\/p>\n\n\n\n<div class=\"item-bluebox\">\n  <div class=\"bluebox-text\">\n    <p class=\"item-title\">Get 10% Off Your Purchase of a New Verified Mark Certificate<\/p>\n    <p class=\"item-text\">Add a verified checkmark to your outbound emails using a VMC so recipients know they&#8217;re legitimate and can feel safe opening your messages.<\/p>\n  <\/div>\n  <a href=\"http:\/\/www.thesslstore.com\/checkout.ashx?m=12&#038;productid=275&#038;promo=VMC1save10\" class=\"button whitelinebutton\">Get 10% Off a 1-Year VMC<\/a>\n  <div class=\"clear\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#e1e3ef\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Want to Learn More About How to Set Up a BIMI Record?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Take a closer look at <a href=\"https:\/\/www.thesslstore.com\/resources\/how-to-create-a-bimi-record-set-up-bimi-in-3-easy-steps\/\">how to create a BIMI record<\/a> in just three steps.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5 Quick BIMI DNS Record Examples from Popular Brands<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see some real-world examples of BIMI records? We\u2019ve got you covered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amazon<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=BIMI1;l=https:\/\/d3frv9g52qce38.cloudfront.net\/amazondefault\/order_1152306678_logo.svg;a=https:\/\/d3frv9g52qce38.cloudfront.net\/amazondefault\/amazon_web_services_inc_2025.pem<\/em><\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-example-amazon-combo-sm-1024x598.jpg\" alt=\"This combined set of screenshots shows what email recipients see when they view an email that contains a logo with a BIMI record and a Verified Mark Certificate\" class=\"wp-image-2128\" srcset=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-example-amazon-combo-sm-1024x598.jpg 1024w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-example-amazon-combo-sm-300x175.jpg 300w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-example-amazon-combo-sm-768x448.jpg 768w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-example-amazon-combo-sm-1536x897.jpg 1536w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-example-amazon-combo-sm-500x292.jpg 500w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-example-amazon-combo-sm.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Image caption: This first example demonstrates what an email recipient sees when an email uses a BIMI logo with a Verified Mark Certificate<\/em>.<em> The popup message in the second half of the example shows what the recipient sees when they click on the verified blue checkmark. <\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Apple<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=BIMI1;l=https:\/\/www.apple.com\/bimi\/v2\/apple.svg;a=https:\/\/www.apple.com\/bimi\/v2\/apple.pem;<\/em><\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"297\" src=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-apple-sm-1024x297.jpg\" alt=\"This screenshot shows what email recipients see when they view an email from Apple that contains a logo with a BIMI record and a Verified Mark Certificate\" class=\"wp-image-2127\" srcset=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-apple-sm-1024x297.jpg 1024w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-apple-sm-300x87.jpg 300w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-apple-sm-768x223.jpg 768w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-apple-sm-1536x445.jpg 1536w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-apple-sm-500x145.jpg 500w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-apple-sm.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Chase<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=BIMI1;l=https:\/\/vmc.digicert.com\/56fc8a64-c1ec-48b1-9f70-ae068ebbe8d0.svg;a=https:\/\/vmc.digicert.com\/56fc8a64-c1ec-48b1-9f70-ae068ebbe8d0.pem<\/em><\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-record-chase-sm-1024x295.jpg\" alt=\"This screenshot shows what email recipients see when they view an email from Chase that contains a logo with a BIMI record and a Verified Mark Certificate\" class=\"wp-image-2126\" srcset=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-record-chase-sm-1024x295.jpg 1024w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-record-chase-sm-300x86.jpg 300w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-record-chase-sm-768x221.jpg 768w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-record-chase-sm-1536x443.jpg 1536w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-record-chase-sm-500x144.jpg 500w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-dns-record-chase-sm.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">CVS<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=BIMI1; l=https:\/\/def0a2r1nm3zw.cloudfront.net\/bimi_asset_2f16699df30a069c3d0646c6b5bc0844.svg; a=https:\/\/def0a2r1nm3zw.cloudfront.net\/bimi_cert_60bf577e6b806c25406e8b1f0071b51e.pem<\/em><\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-cvs-sm-1024x339.jpg\" alt=\"This screenshot shows what email recipients see when they view an email from CVS that contains a logo with a BIMI record and a Verified Mark Certificate\" class=\"wp-image-2125\" srcset=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-cvs-sm-1024x339.jpg 1024w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-cvs-sm-300x99.jpg 300w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-cvs-sm-768x254.jpg 768w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-cvs-sm-1536x509.jpg 1536w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-cvs-sm-500x166.jpg 500w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-cvs-sm.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">DigiCert<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code><em>v=BIMI1; l=https:\/\/vmc.digicert.com\/721f074c-2137-4e32-b428-6028b7c9a028.svg; a=https:\/\/vmc.digicert.com\/721f074c-2137-4e32-b428-6028b7c9a028.pem<\/em><\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-digicert-sm-1024x295.jpg\" alt=\"This screenshot shows what email recipients see when they view an email from a DigiCert employee that contains a logo with a BIMI record and a Verified Mark Certificate\" class=\"wp-image-2124\" srcset=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-digicert-sm-1024x295.jpg 1024w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-digicert-sm-300x86.jpg 300w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-digicert-sm-768x221.jpg 768w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-digicert-sm-1536x443.jpg 1536w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-digicert-sm-500x144.jpg 500w, https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/02\/bimi-record-digicert-sm.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Brand indicators for message identification (BIMI) is an email authentication standard that allows businesses and other organizations to display their brands\u2019 logos in the sender field of outbound emails. Using a BIMI DNS record is a great way to prove &hellip; <a href=\"https:\/\/www.thesslstore.com\/resources\/bimi-dns-record-with-examples\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[141],"tags":[147,148],"class_list":["post-2117","post","type-post","status-publish","format-standard","hentry","category-bimi","tag-bimi-record","tag-bimi-record-example"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a BIMI DNS Record? A 2-Minute Look (5 BIMI DNS Record Examples) - The SSL Store<\/title>\n<meta name=\"description\" content=\"Learn what a BIMI record is by exploring the three components that make up a DNS TXT record and examine 5 brands\u2019 BIMI DNS record examples\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thesslstore.com\/resources\/bimi-dns-record-with-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a BIMI DNS Record? A 2-Minute Look (5 BIMI DNS Record Examples) - The SSL Store\" \/>\n<meta property=\"og:description\" content=\"Learn what a BIMI record is by exploring the three components that make up a DNS TXT record and examine 5 brands\u2019 BIMI DNS record examples\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thesslstore.com\/resources\/bimi-dns-record-with-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"The SSL Store\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T14:12:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-04T14:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/01\/bimi-record-example-bimigroup-inspector-tool-shadow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"871\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Casey Crane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Crane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thesslstore.com\\\/resources\\\/bimi-dns-record-with-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thesslstore.com\\\/resources\\\/bimi-dns-record-with-examples\\\/\"},\"author\":{\"name\":\"Casey Crane\",\"@id\":\"https:\\\/\\\/www.thesslstore.com\\\/resources\\\/#\\\/schema\\\/person\\\/99aca52ee5df17ce3fcd40454cc7d783\"},\"headline\":\"What Is a BIMI DNS Record? 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