Because BIMI isn\u2019t dependent on having a Mark Certificate such as a VMC or a Common Mark Certificate (CMC), you can implement BIMI on your email sender domain(s)<\/a> with or without a VMC to prove you\u2019re a legitimate sender for several email clients. <\/p>\n\n\n\n Get 10% Off Your Purchase of a New Common Mark Certificate<\/p>\n Add your organization’s verified brand logo to your outbound emails without needing to have a trademarked logo.<\/p>\n<\/div>\n Get 10% Off a 1-Year CMC<\/a><\/p>\n In a nutshell, setting up BIMI involves a few key steps:<\/p>\n\n\n\n Related: <\/strong>How to Set Up BIMI for Your Domain (5 Steps)<\/a><\/p>\n\n\n\n In these cases, you can create a self-asserted BIMI DNS record<\/a> to display your business\u2019s logo to recipients for some email clients. (NOTE: A self-asserted BIMI record<\/a> is the equivalent of a self-signed certificate in the sense that you\u2019re putting it out there without a trusted third party verifying that it\u2019s legitimate.)<\/p>\n\n\n\n If you want to learn how to create a BIMI record<\/a>, then check out our three-step tutorial that will walk you through the process. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n However, there\u2019s a caveat: your logo won\u2019t be recognized as a verified<\/em> logo.<\/p>\n\n\n\n In addition to many major email service providers (ESPs) supporting BIMI, some take it a step further by requiring a VMC to be used with BIMI to display brand logos in emails. Gmail is one such example.<\/p>\n\n\n\n If the majority of your email recipients use Google Gmail (i.e., regular Gmail and Google Workspace Gmail) or Yahoo Mail, then you should avoid using BIMI without a VMC because you won\u2019t be able to display your logo or a \u201cverified\u201d blue checkmark. Yup, that’s correct: Gmail requires a VMC<\/a>. \u00a0<\/p>\n\n\n\n So, why would you need or want to use BIMI without a VMC? There are a couple of key reasons:<\/p>\n\n\n\n If you\u2019re one of the holdouts described in #3, then you\u2019ll be happy to know that you can save 10% on a new Common or Verified Mark Certificate by using one of the following promo codes. (NOTE: Simply click on the promo code in the table below to load it to your cart automatically.)<\/p>\n\n\n\nHow to Implement BIMI Without a VMC<\/h2>\n\n\n\n
\n
Want to Learn More About How to Create a BIMI Record?<\/h3>\n\n\n\n
Verified Mark Certificates = Authentication + Logo Verification<\/h2>\n\n\n\n
\n
![\"Why](\"https:\/\/www.thesslstore.com\/resources\/wp-content\/uploads\/2025\/01\/image-2-1024x102.jpeg\")
Some Major Email Providers Require a Verified Mark Certificate<\/h2>\n\n\n\n
In What Circumstances Could You Use BIMI Without a VMC?<\/h2>\n\n\n\n
\n