Extended Validation SSL can help to increase online transactions and improve customer confidence.
An Extended Validation Certificate (EV) is an X.509 public key SSL certificate issued according to a specific set of identity verification criteria. These requirements need comprehensive confirmation of the seeking entity's identification by the Certificate Authority (CA) before a certificate is released. Certificates from a CA under the EV suggestions are not structurally different from other records.
The Green Address Bar of Extended Validation SSL
When shoppers visit a Web site secured with an Extended Validation SSL Certificate, the latest browsers trigger the address bar to turn green and display the name of the organization listed in the certificate as well as the certificate's security vendor like below.
The Perception of the Green Bar
One online researched usage and attitudes of 400 online shoppers and measured their responses to Web sites with and without green bars:
- 100% of participants notice whether or not a site shows the green EV bar
- 93% of participants prefer to shop on sites that show the green bar
- 97% are likely to share their credit card information on sites with the green EV bar, as opposed to only 63% with non-EV sites
- 77% of participants report that they would hesitate to shop at a site that previously showed the green EV bar and no longer does so.
Extended Validation SSL Certificates are compatible with the following browsers:
- Google Chrome
- IE 5.01+
- AOL 5+
- Netscape 4.7+
- Opera 7+
- Mozilla 1+
- Firefox 1+
Supported Mobile Device Browsers
- Microsoft Pocket Internet Explorer
- Palm / Handspring Blazer 2.0+
- Netfront 3.0+
- Safari for iOS (iPhone 3GS and later)