Protect Yourself from Attacks with Encryption
A Man in the Middle attack, where someone intercepts data and either alters it or steals it, is just one of many ways that cybercriminals can affect your website and damage your brand. Fortunately, encryption helps to prevent attacks like these and keeps your – and your customers' – data safe. With an encrypted connection, all data sent between a computer and a web server – communication that would normally be out in the open – is protected with cryptography. This means that personal information, credit card numbers, etc. are no longer at risk of being stolen. It means nobody can fake being a user and exploit weaknesses in your site. It means you now have a greater degree of safety online.
Consumers appreciate it when you take the time to protect their information. And, quite obviously, they resent it when you let their information get compromised. Fortunately, SSL will keep you on their good side. It encrypts, it protects and it helps you to build your brand. We really do live in a day and age when you simply cannot afford not to have SSL.