Is Authentication really worth it?
This is an era where cybercrime is growing both in terms of prevalence and sophistication. As a result, consumers have grown skeptical and are only willing to do business with websites they feel they can trust—the recent trends in online consumer shopping habits reflect that.
Think about how much money you could be losing because you're not doing enough to make your customers feel safe on your website. Authentication is the best way to make sure that your customers feel secure while browsing your site. Sure, Encryption is a crucial component of any security solution, but your customers need to know that they can trust you. That you are who you say you are.
Think about a site like PayPal. Every day more and more fake websites come online trying to imitate PayPal—trying to dupe consumers out of some of their hard-earned cash. That’s why the real PayPal goes to such great lengths to assure its customers that they’re at the right place—doing business with the real PayPal.
That's why a site like PayPal uses an EV SSL Certificate–to inspire the greatest degree of trust.
Granted, your business might not be as big as PayPal, but your customers' concerns are still the same. When your customers see that you've taken steps to authenticate yourself their confidence in you and your website – and any business they may do with you – grows exponentially. This leads to more conversions and protects your brand integrity.
We've said it before and we'll say it again: trust is the cornerstone of e-commerce. So it’s worth investing in security solutions that protect and engender that trust.