At the lower end of SSL offerings are static site seals. These are essentially image files that can be placed on a website to indicate that the site is protected. Static seals are simple but effective. Especially when placed on a homepage or checkout screen.
Accompanying more high-end offerings are dynamic site seals. When clicked on, these seals display the certificate and organizational information. The Norton Secured Seal in particular is one of the industry's most distinctive marks. It's proven to boost conversions and increase trust.