10 Important Points of Choosing a SSL Reseller Program

You’ll first want to check and see if the program you are signing up for requires any sign-up/ joining fees or any sort of deposits up front. Since a lot of reseller programs allow you to get started right away with no initial cost and an absolute effortless sign-up process, it may be more advantageous to your business to choose a reselling program that costs you nothing. You’ll be able to just fill out the application form, get the approval, and start selling right away!

Does the SSL reseller program have any monthly or yearly buying requirements? Will your pricing increase if you don’t meet these minimums? These are questions to look out for when choosing the right provider for you. There are programs out there that allow resellers to buy and sell SSL at their own pace, which might be the route you want to go, especially if you are new to the SSL industry and have yet to build your customer-base.

It’s important to find a flexible SSL reseller program, one that doesn’t have rigid set of guidelines already established. Why? Because every business is unique. So, whether you have a brand new IT-startup or you’re an extablished web hosting provider, you’ll want an SSL provider open to all types of businesses, as this indicates a vast amount of experience working across the online spectrum.

Whether you’re new to the industry or have a wealth of experience, turning to an SSL reseller program to help integrate their solutions into your portfolio can be difficult. Therefore, you’ll want to turn to a partner with loads of SSL experience than can provide assistance in setting up your pricing. An SSL provider should be an industry leader with tons of knowledge about the pricing market, so you’ll want to rely on a partner that can deliver you the information you need to increase your profits by offering competitively priced certificates.

If you are looking for an SSL reseller program, chances are that you have an immediate need for SSL. So, you’ll want to pick a reseller program that allows you to get started right away, even while the integration process is taking place. Make sure to find a program that has programs in place to allow you to start selling SSL right away, without having to be fully integrated yet.

Typically, the larger an SSL reseller program is, the more flexible the pricing is. You’ll want to find a program that can handle bulk orders, as these have the most potential for lowered costs which leads to bigger profits on your end.

What’s the benefit of signing up for a reseller program that offers the industry’s top brands? Well by signing up for this type of program, your customers can enjoy the convenience of having all the industry-best SSL brands on a single site. They can explore and choose from the entire range comprising of the most trusted names in the industry. You can offer your customers not only various certificates but also the trust seals and anti-malware security solutions from these top providers as well.

It’s recommended to find a reseller program that is extremely flexible with their pricing and as the SSL certificates are bought in bulk from the top Certificate Authorities (CAs), they can leverage their extremely low costs into some HUGE savings for their resellers.

Some reseller programs structure their pricing just like a Frequent Flyer program. The more you buy (in case of resellers: the more you sell), the lower your pricing becomes. Many resellers offer a pricing structure that is broken down into different slabs.

You’ll want to make sure that, as an SSL reseller, you get a 100% white label system. So, the providers of the Reseller program will never contacts your customers for any reason. The service is automated and is fully re-brandable, which enables the you to offer SSL certificates to your customers through a very advanced online ordering system.

A great SSL reseller program should provide you with easy access to their support department to assist you with all your queries and concerns via phone, e-mail and live chat. Additionally, your reseller program should offer you assistance in sales, marketing and technical aspects. Several programs also give resellers an access to their marketing materials and strategies that are exclusively tailored to help resellers promote SSL certificates to their users.