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June 2, 2010 Comments closed

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Is your company willing to lose online sales? What about 20% per day? According to the recent report, that’s how much you could be losing if you don’t have Extended Validation (EV) SSL Certificates. Sites that use EV SSL display this green address bar in Internet browsers:

Extended Validation (EV) SSL has proven to be a key factor in overcoming customer reluctance to do business online. Companies that secure their Web sites with EV SSL report an average increase in transactions of over 20 percent. That’s because EV SSL turns address bars green—in most main stream browsers such as IE7 and above—for an extra layer of site security that customers can see and trust.

Phishing has grown exponentially by a factor of 13 in the last 2 years and 450 phishing sites used SSL certificates acquired from Soft CAs‟ in 2005. VeriSign & Microsoft as industry leaders formed the CA/Browser Forum (an industry forum including all the major CAs and Browser Manufacturers) to develop a new standard in website security.

Extended Validation is the most significant development in SSL and internet security in 13 years – for the first time websites can clearly display their organization identity alongside the Green Bar that instinctively indicates the sites security.

You may say:

• Our brand is big enough that consumers already trust it to shop on our website:
  The biggest brands are the most common phishing targets – PayPal is the most phished website in the world and they use EV on every page on their website
• I don’t have the extra budget to spend:
  EV actually promises to make you money in the long run. The extra investment will be worth offering a significant ROI in way decreased abandonment and increased transactions; isn’t your customer’s confidence in your brand important?
• We’re uncertain of what the true consumer perception and demand really is:
  We have comprehensive research that accurately depicts consumer perception and 100% notice a green bar; 93% prefer a green bar; 97% are more likely to transact; 77% would hesitate without a green bar; 88% prefer VeriSign more than any other CA.
• I really don’t want the pain of what sounds like a complicated legal/authentication requirement:
  While EV does require additional authentication this is a one-time requirement and EV authority can be delegated to others in your organization.