1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Mel Boteri : EV SSL Case Study


Founded by designer Melanie Mueller in 2008, Mel Boteri specializes in creating custom handbags and shoes for women. Mueller has worked with world-renowned designers, including Zac Posen, and currently offers premium leather handbags and shoes that can be customized with dozens of color and hardware options at the company’s showroom in Atlanta, Georgia, or online at melboteri.com.

quoteAnything that you have to do to run a business, from public relations to accounting, I do. Normally, I wouldn’t have time to set up security for my website, but with GeoTrust, I was able to install the security seal by myself and I was able to do it quickly.”
— Melaine Mueller
Founder and Owner, Mel Boteri

Key Challenges:

  • Increase customer confidence by protecting ecommerce transactions
  • Establish secure online presence for new business to help build company’s brand
  • Differentiate business from competitors with highly visible security

Solution Summary:

Establishing a business in the highly competitive world of fashion can be tough. Designer Melanie Mueller knew that a secure, trustworthy website would be key to the success of her new company, Mel Boteri. With GeoTrust SSL Certificates with Extended Validation, Mueller has been able to build trust in the Mel Boteri brand and generate sales both online and at the company’s Atlanta showroom.


  • GeoTrust® True BusinessID with EV


  • Created secure online environment where customers can customize designs, save them for later review, or purchase
  • The green extended validation bar, available in high-security browsers, provides a highly noticeable cue that transactions are secure, increasing customer confidence even more
  • Leveraged established online security provider to build trust in company brand

Boost your business sales by getting GeoTrust EV SSL.