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Picking the Right SSL Reseller Program – Why Integration is Key

When you’re searching for the best SSL reseller program for your business, there are many factors to consider. From pricing to programs, there’s a seemingly endless supply companies offering different incentives to join them as an SSL reseller. While there are many important components that go into picking the right program for your specific company, one of the most important things to consider, regardless of your business, is how you are going to integrate your site with theirs.

If you’re looking to join a reseller program, there’s a good chance that you asked yourself the following question: “How can I sell SSL certificates online?” While getting excellent pricing plays a big role in ensuring that you can offer attractive rates than entice your customers to buy from you, the other critical component of ensuring that your new SSL business venture goes smoothly is integration. So, one of the main SSL reseller program benefits that you want to heavily consider is how your new partner will help you integrate with their system. Let’s dive deeper into this.

There are tons and tons of platforms/billing systems/control panels on the web. Therefore, you’ll want to make sure that you’re partnering with a company that offers many different plugins to accommodate this wide range and ever-growing selection of platforms. From WHMCS to cPanel, Plesk to ISPsystem, Blesta to Hostbill, and more – the list goes on and on. So, be sure and examine how many plugins a reseller program is offering, when they were last updated, and what future plans they have for them. Chances are, the more plugins a company offers, the larger their development team is and the more reputable they are.

While plugins are great and all, if you truly want to become a top-notch SSL selling machine, then integrating with an API would be your best option most of the time. An SSL provider that offers their resellers a robust API is very important – since that is the best way to customize a solution that is tailored to your specific needs. Even if you aren’t ready to fully integrate the moment you sign up, it’s great knowing that the option to connect via API is on the table and available to your whenever you are ready to take the next step.

Speaking of connecting to an API – this can oftentimes be a very cumbersome process and more labor-intensive than you initially imagine. This is why it’s important to find an SSL reseller that offers 24/7/365 support from not only Level 1 support technicians, but access to the developers who wrote the code and built the plugins and API. This will ensure that if you run into any troubles while performing the integration, you can turn to an expert for assistance whenever you need them via email, live chat, or telephone.

Another great way to know that you are dealing with a professional, reputable company is whether or not you get assigned a dedicated account manager. And not just some automated email saying that you have a dedicated account manager – but a personal correspondence. Do you know your account manager’s name? Do you know what his face looks like? Did you get a personal phone number for your account manager? Do you even know if this is a real person or not? This is of critical importance, especially when integrating, as you’ll know you have somebody to count on when you need quick resolutions to any issues you encounter.

Another cool feature that some SSL providers offer is a pre-built White Label ecommerce website. This website allows you to get started selling SSL right away while you decide how you want to fully integrate with their system. A white label website can also serve as a nice complement to your main site, as it certainly doesn’t hurt to have multiple sites up designed to generate revenue.

While it would be difficult to hitch your entire SSL selling wagon to a white label, pre-built ecommerce site, it’s nice to know that this is a feature you can take advantage of – especially if you are able to point it to whatever domain you want and perform some customization with your branding. Just another tool in your SSL selling toolbox, so to speak.

Speaking of integration and offering SSL certificates, wouldn’t you want to partner with a company that offers their resellers access to the most reputable brands in the industry? So, whether you want to be a Symantec SSL reseller or a Comodo SSL reseller, you can get everything you need from one central hub. This is another important factor to consider when picking a reselling program. Some of the most respected SSL brands in the industry are Symantec (formally VeriSign), Thawte, GeoTrust, RapidSSL, and Comodo.

Now, this isn’t all to say that you need to be some massive SSL behemoth in order to become a reseller. Some companies dabble in a few certs a month and are just looking to streamline this process as much as possible. Well don’t worry, there are companies out there that will welcome you with open arms and allow you to individually manage your certificates without performing a full integration, if you wish.

A reputable SSL reselling channel will offer you one comprehensive control panel that can track all of your certificate and neatly organize everything for you. Additionally, you should look for a company that gives you the option to manually send a cert directly to your customer, through their system, from a white label address. Again, the ultimate key here is: white label. Your customers should never know who you are getting your certificates from, as then that might create competition between you and your provider! A big no-no.

If you follow this type of checklist – the choice will be clear: The SSL Store™ reseller program. Simply put, The SSL Store™ offers the most comprehensive integration solution in the industry. In addition to their REST API, which is the most robust on the market, they have expertly designed plugins for WHMCS, Parallel’s Plesk, PBA, and PBA-S, cPanel, ISPsystem, Blesta, Hostbill, and a White Label Storefront. Plus, they offer what’s called a Send Invite Link – which allows you to purchase the SSL certificate your customer needs through their system and then send it over to them completely white labeled.

Additionally, The SSL Store™ is revolutionizing the way customers install an SSL certificate with their latest creation: AutoInstall SSL™ 2.0. This plugin will be available shortly and allows your customer to generate their CSR, download their certificate, install their certificate, and verify the installation with just a few clicks of the mouse. Best of all, AutoInstall SSL™ works with every type of SSL certificate, including Domain Validated (DV), Organization Validated (OV), and Extended Validation (EV). You can also use AutoInstall SSL™ for wildcard and multi-domain certificates. That’s the benefit of working with a company like The SSL Store™, their entire operation is focused on SSL certificates and nothing else. So they are always thinking of innovative new ways to enable their resellers to sell more SSL and make their lives as easy as possible.

For more information about the SSL reseller program offered by The SSL Store™, please feel free to visit their website at www.thesslstore.com. Or you can go directly to their reseller page by clicking right here.