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Loading...Symantec Rebrands VeriSign Seal to Norton Secured Seal
In April 2012, all VeriSign seals will automatically update to the Norton Secured Seal, combining the power of the VeriSign Checkmark with the value of the Norton name. The combination of these leading companies will help assure your customers that your website is safe—from search to browse to buy and sign-in.
Security and trust are essential to doing business online. Without a secure website and visible sign of online trust, consumers will be less likely to stay on your site and transact with you. The VeriSign seal is the most recognized trust mark on the Internet and when it is automatically updated in April 2012, the Norton™ Secured Seal will be displayed up to 650 million times per day on more than 100,000 websites in 165 countries and in search results on enabled browsers as well as partner shopping sites and product review web pages. This transition to the Norton™ Secured Seal comes as part of Symantec’s acquisition of VeriSign Authentication Services and will require all Trust Services Partner Program members to update their sites.
The Most Recognized Trust Mark on the Internet
The VeriSign Checkmark, part of the most recognized trust mark on the Internet, will be combined with the leading name in personal technology protection, Norton. Consumer tests by Symantec show that the new seal retains the high level of recognition and trust that VeriSign seal posters value. In tests*, consumers selected the Norton Secured Seal more often than our competitors’ trust seals for the following attributes:
- 77% of consumers recognize the Norton Secured Seal.
- 65% of consumers agree that a website displaying the Norton Secured Seal is safe to browse and won’t give me a virus.
- 55% of consumers agree that a website displaying the Norton Secured Seal means that the website protects your online privacy.
Re-Branding: Logo Replacement
As a re-branding process VeriSign Trusted Seal logo will be changed with Symantec Secured logo.
And VeriSign Brand logo will be replaced by Symantec Brand logo.
Same way all VeriSign products will now known as below:
| Current Name | New Name as of April 2012 |
| Seal Names | |
| VeriSign Trust™ Seal | Norton™ Secured Seal |
| VeriSign Secured® Seal | Norton™ Secured Seal |
| VeriSign Check | Norton Check |
| Products and Product Families | |
| VeriSign® SSL Certificates | Symantec™ SSL Certificates |
| VeriSign® Code Signing Certificates | Symantec™ Code Signing Certificates |
| VeriSign® Trust Center | Symantec™ Trust Center |
| VeriSign Trust™ Seal | Symantec™ Safe Site |
| VeriSign® Secure Site | Symantec™ Secure Site |
| VeriSign® Secure Site Pro | Symantec™ Secure Site Pro |
| VeriSign® Secure Site with EV | Symantec™ Secure Site with EV |
| VeriSign® Secure Site Pro with EV | Symantec™ Secure Site Pro with EV |
No Installation Necessary
All VeriSign seals will update automatically, making the Norton Secured Seal instantly visible on more than 100,000 websites in 165 countries.
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