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November 9, 2016 Comments closed

More than 50% of Internet Activity in Chrome is Encrypted

in Industry Lowdown

New Data From Google Shows That HTTPS Adoption is Growing Fast

Google added new data to their HTTPS Report Card, which provides a wide range of data about HTTPS use on and across Google.

This new data shows the “percentage of pages loaded over HTTPS” and “percentage of browsing time spent on HTTPS websites”. This data comes from Chrome users (across OSs) who have opted in to share usage statistics. This is the first time Google has made these figures available, and it gives us valuable insight into how the web is being used by Chrome’s userbase.

The “time spent” metric is one I have not come across before. Those figures show that more than two-thirds of user’s time is spent on HTTPS page. This is a good sign! It means that sites where users spend most of their time and more likely to have HTTPS than the average.

Google’s data is broken down by operating system, including Windows, Mac, Linux, Chrome OS, and Android. On Android HTTPS use is the lowest – and lagging behind by quite a bit. Though this does not necessarily mean Android users are less secure on the internet. Wired points out that this could be because “many of users’ most sensitive smartphone connections are made through apps instead of the web,” which would not be measured in these figures.

Mozilla’s telemetry showed that, for the first time ever, more than 50% of page loads were performed over HTTPS. Google’s new metrics provide more confirmation that Windows just broke the 50%-of-page-loads mark this month and on Google’s Chrome OS that figure is nearly 70%.

Google also shared success stores from major sites that migrated to HTTPS, including Wayfair.com and CNET.com.  Chrome’s Security Team said “migrating to HTTPS is a no-brainer, providing business benefit beyond increased security.”

This has been a big year for HTTPS adoption. Metrics from both Mozilla and Google show huge growth since the beginning of 2016. In January, about 40% of page loads were over HTTPS. To have a 10 point increase in less than a year is a huge accomplishment

We have said it before, and we will say it again: The HTTPS push is happening now and major internet companies are ushering it in. Google has been leading the pack for a long time and they really want you to use HTTPS.

• #Chrome
• #Encrypted Traffic
• #Google
• #SSL
• #TLS