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Why do web users trust a website with an SSL certificate more than websites without?

August 6, 2012 James Labonte

The online marketplace is experiencing a period of great expansion. As more users make their purchases online, the number of online retailers continues to grow. This expansion is great for customers, but it is also very daunting. With so many choices, it is hard for customers to know which companies are reputable and who they should trust with personal information. Websites with SSL Certificates gain users trust more easily than those without because the consumer has a measure of reassurance that the company is genuine and reputable.

When a website has an SSL Certificate, it is verifying its identity and reputability to its clients. An SSL Certificate ensures potential customers that the company they are planning to purchase from is genuine and is not misrepresenting itself. This certificate garners trust in the customer because it shows that the person running the website takes customer security seriously. There are many stores on the internet that are not trustworthy and do not have the best interest of the customer in mind. An SSL Certificate proves to customers that a particular website is not one of those types of businesses. The simple act of registering for an SSL Certificate proves to online customers that the website they are visiting cares just as much as they do about their online privacy.

SSL Certificates give website users a peace of mind that is lacking in the online marketplace. Many customers are still wary of making purchases online, so it is important that they are reassured of a company’s reputation throughout the purchasing process. An SSL Certificate reassures the client that personal information is protected and transmitted to a business that cares about online safety. If a website does not take the time to get an SSL certificate, it raises flags in the customer’s mind about how safely the business handles client’s personal information. An SSL Certificate allows users to trust a website enough to give them personal information, and trust is vital in today’s market.

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